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title: Is the Rule of 40 dead?
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In a time where the market keeps shifting, the Rule of 40 might not longer be enough to evaluate a company's potential. Discover why

| View in browser Hey there! 👋 Hope you’re having a great week.   As the seasons change, it’s time to prepare for the last three months of the year. Can you believe that we’re almost ready to bid farewell to 2023? And while it has been an exciting year all around, it’s also brought a lot of change, especially to the financial landscape.    The Finance market is constantly evolving, and what we believe to be true today might not be exactly the same three, six or twelve months from now. And that has a direct impact on private equity as well. That is why, today, the Rule of 40 is not enough to measure the vitality of an organisation anymore.    A few weeks ago, our CEO, Sebastien Marchon, wrote an article for the CFO Corner all about how private equity evaluation has changed over the last few years. For that, he takes the reader on a journey to the past that helps draw parallels between the Dutch tulip bubble of the 17th century and today’s startup valuations, also lifting the veil into a future where the disruptive potential of AI can bring forth a new era in the economic market. This graphic shows the evolution in attractiveness over the last 5 years and how it will look like in 2024.   Read the full article on the CFO Corner and feel free to share your opinions on the topic. As per usual, my (virtual) door is always open!   Talk to you soon and have a great week, Noël Rauch CFO Beyond the Rule of 40: go profitable or go home From tulip bubbles to AI, Sebastien Marchon provides a guide to navigate the era where 'go profitable or go home' defines investment beyond the Rule of 40. Beyond Balance Sheets: Roy Hefer's Innovative Journey as a CFO TravelPerk’s CFO discusses creating trust to establish yourself as a thought leader and hoe to become a strategic partner to the Executive Team. Paternity leave in finance: ‘The more men do it, the less of a big deal it becomes’ As things start to change in the corporate world, more and more companies are introducing better benefits for new fathers. Read the article on the Financial Times for the full scoop. How AI is supercharging financial fraud In a time were fraudsters are upping their game and putting everyone at risk of high losses, discover how you can leverage AI tools to protect yourself, and your organisation's money. Rydoo   Hendrik Consciencestraat 40 / 42    Mechelen  Belgium   2800    You received this email because you are subscribed to Newsletter from Rydoo. Update your email preferences to choose the types of emails you receive.  Unsubscribe from all future emails |
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